Writing
What I'm thinking about, in three areas.
The Future of Marketing
Where marketing and AI meet. The book, the course and the talks.
5 postsSystems Thinking & Peak Performance
Theory of Constraints, and what makes systems and people perform.
5 postsThe Age of AI
What AI changes for work, software and the people who build it.
Latest
Coding Is Dead. Programming Isn't.
AI didn't replace programmers. It replaced typing code. The job moved up a level, the same way it always has.
AI Brings Back One-to-One Marketing
Every big leap in marketing has moved us a little closer to a one-on-one conversation. AI is the first technology that can go all the way.
Think Like an Agent
Learning to build AI agents taught me a better way to solve problems, and a better way to run a team.
No Teef: Why Every System Is Only as Strong as Its Weakest Link
How a childhood game of tug-of-war cost me my front teeth, and taught me the one rule behind every system that underperforms.
My $3 Million Mistake
My annual review showed I'd left almost $3 million on the table, and the cause was embarrassingly simple.
Action Beats Perfection, and I Can Prove It
I'm a recovering perfectionist. What finally cured me wasn't motivation. It was engineering.
The 4 Levels of Using AI
Most people are stuck on level one and decide AI is overrated. Here's what the other three levels look like.
The Art of Execution
Why execution comes down to discipline, how to pair it with motivation, and the one thing that makes both easy.
Marketing Funnels from First Principles
Stop copying funnel templates. Break a funnel down to its raw parts, find the one part holding it back, and rebuild it brick by brick.
My First Million Almost Didn't Happen
I spent 11 months fixing the wrong thing. Meanwhile, the real problem was hiding in plain sight.